According to Nielsen prospects are 4 times more likely to buy when referred by a friend. So why aren't you getting a consistent flow of these liquid gold leads? The short answer is what I call "Referral Fear"
According to Nielsen prospects are 4 times more likely to buy when referred by a friend. So why aren't you getting a consistent flow of these liquid gold leads? The short answer is what I call "Referral Fear"
Knowing what content will inspire & engage your audience so you can build a high performing content marketing strategy can be tricky.If you play a guessing game and get it wrong, they’ll hit the back button and you’ll lose them. Get it right and you’ll build a loyal base of raving fans and thi
While techniques for creating writing that's persuasive and effective have been around for many, many years, the techniques have had to evolve heavily over the years, as the way readers ingest information has changed. In the internet age, content needs to be concise and simple if it's going to work.
Getting the headline right is one of the biggest challenges there is. A good headline should grab people’s attention immediately. If it doesn't, they'll simply never see your fantastic content, and you'll have lost them. This makes creating the content in the first place a total waste of your time
The King of Social Media Speaks on Find the Edge. The latest episode of the podcast sees Kenny Goodman catching up with Gary Vaynerchuk, who explains the importance of building a community, and why you need to be constantly providing your audience with true value. He also explains the importance of
Find the Edge founder, Kenny Goodman, explains how you can boost your reputation by positioning yourself as a market influencer.
Reputation is everything in business – the old saying ‘it takes years to build and only seconds to lose…’ is totally true. So you have the choice of either leaving it to chance, or taking control and ensuring you can choose the image of your business that reaches your audience. A great w
How good would it be if you could rekindle the feeling you used to get as a kid on the rare occasions a letter dropped through the door with your name on it? With direct mail marketing, you can.