Graph Search: Facebook Goes from Interruption Marketing to Search

Google PPC V’s Facebook PPC

If you have used Google PPC and Facebook PPC you would have noticed that for quick and simple advertising campaigns then most of the time Google PPC is a much more targeted win and you don’t need to be a genius to work out why.

With Google PPC you are targeting people who are probably searching for what you have to offer right now depending on the keywords you are targeting.

With Facebook PPC you are trying to interrupt people as they casually social network, so although the relevancy is sort of there, the timing isn’t. You can target their past likes and preferences but you cannot know you are definitely targeting their current likes, wants or needs. That is until now.

Graph Search a New Dimension

Facebook today launched “Graph Search” and although they haven’t rolled it out globally yet I’m sure it won’t be far and I’m sure it will be followed swiftly with their advertising platform integration.

Graph search will mean a big deal to their PPC platform because it should allow marketers to target keywords that people are actually searching for right now so amongst other powerful things it brings in the timing aspect.

These could be very exciting times for Digital Marketers.

Here’s a video from Facebook showing it’s potential:

I’ve just snapped up some pretty cool Graph Search domains but I didn’t go crazy as I’m sure Mr Zuckerberg has some hefty trademarks.

Let me know your thoughts On Graph Search below

If you’d like to find out more about me I did an interview recently with Spencer Shaw from The Business Growth Podcast and I thought his questioning style was really good.

You can listen  to the podcast interview here >>

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  • Hi Kenny and Mark. Fantastic episode with really valuable content. Good job you cut lunch short! So many great ideas to try out. Thanks for the content.

    • Hey Peter, glad you enjoyed it, I know I got some golden nuggets from Mark’s Linkedin hacks.

    • Thanks Peter, I’m glad you enjoyed it.

  • This is a very informative one on one interview. Linkedin is the best social media site to use when starting out a business. Marketers and businessmen roam around Linkedin in order to gather leads and prospects. Linkedin is an amazing social media site. Won’t have a hard time on targeting prospects and getting leads. This article gave many ideas to try on Linkedin. Thank you for this post Kenny! And for interviewing Mr. Linkedin, Mark ☺

  • John Mellberg

    With happy clients I found it helpful to perform a follow up call making sure all is well. I then ask why they decided to do business with me. Once they given their positive answer, I then ask if they would be willing to pick of the phone and share their experience with me with someone who would benefit from my widget or services. If they don’t offer that persons follow up contact info, I then ask for it directly. Works for me :)

  • woodbeans

    Was bullet point #4 removed or just skipped?