Opening Eyes and Ears – Driving Business Performance through Knowledge Sharing

600-business-performance-management-through-open-mindednessAs a business owner, you obviously want your company to perform as well as possible and, from time to time, you’ll come across a new idea or methodology which might benefit your business. But if you’re the only one who brings new ideas to the table, you’re not tapping into the richest resource in your organisation – the workforce.

The problem here is that many of your workers will be narrowly focused on their regular tasks.

Creative thinking can be limited by being too close to those tasks. What’s needed is some input from OUTSIDE the business – but from those INSIDE it.

The trick is to encourage employees to become more aware and more curious about things outside their work, which might in some way relate to the business. Imagine a 3-stage process:

  1. Observe something
  2. Reflect on it
  3. Draw meaning from it (a lesson learned)

Here’s a few examples of what I mean:

Wimbledon

The observation/experience

I watched Serena Williams getting beaten the other day at Wimbledon. This surprised all the pundits, especially after her run of 30+ matches undefeated.

The reflection

It got me thinking – she’ll probably learn more from losing that match than she has from all those months unbeaten. You learn more from your failures.

The business lesson

Let’s not create an environment where mistakes or failures are pounced upon and fingers are pointed.

We learn more from our failures, but you won’t fail at anything if you don’t try something new! Let’s encourage people to try things, to come up with new ideas and – if they don’t work out – let’s learn and move on.

Car parking

The observation/experience

I went to a networking event recently in Manchester and parked in the city centre for what I thought was a reasonable fee. The entrance sign said £3.80 all day in very large letters. It turned out to be £3.80 for 2 hours and £12 for the day! I think I missed the ‘from’ before the £3.80…

The reflection

It got me thinking – we’re attracted by catchy headlines, the stuff in big type.

The business lesson

When we type a memo or draft an email, we put relatively little effort into the headline. We focus on the body copy. Maybe we need to put more thought into attention-grabbing headlines, which have something in them for the reader.

Dialling 999

The observation/experience

I’ve just seen a nice piece on the BBC website.

When his mother accidentally fell down the stairs and lay unconscious, three-year old Taylor Price, from Coventry, had the presence of mind to call 999 on his mum’s phone and alert the police.

They traced his call, persuaded him to let them in, and the woman was treated successfully. The feature ends with the toddler chasing a policeman riding his bike in the park – the classic happy ending.

The reflection

It got me thinking – it’s great PR for the police. Both the little boy and the police come across as heroes.

The business lesson

We need to capture every instance of where we’ve made a positive difference to our clients/customers. Some of these stories make great PR for the outside world – and it’s the small human interest stories that tend to have the greatest impact.

All these examples are common occurrences, and there are things like them happening all around us, each and every day. Some – like the 999 story – might come from a police officer WITHIN the organisation. Others might relate to experiences OUTSIDE work, but in each case, there’s still a lesson to be learned internally.

By re-tuning your antennae to be more aware (more curious), you will find interesting things wherever you go. It’s the Sir David Attenborough approach to work – get curious!

Sharing experiences can create terrific content for use in external marketing. But the value extends to driving best practice internally, and making employees feel better about their own contribution to the business. These mini-stories don’t need to be deeply insightful – it’s more important initially to get people talking, sharing and developing the awareness habit.

You also need a sharing mechanism – weekly huddles over coffee/pastries, intranets, newsletters, departmental story-sessions – to capture these nuggets, learn from them, and develop a collective knowledge vault.

If you can encourage your people to really open their eyes and ears to the world around them, you’ll discover sales people and creative thinkers you never knew you had!

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  • Hi Kenny and Mark. Fantastic episode with really valuable content. Good job you cut lunch short! So many great ideas to try out. Thanks for the content.

    • Hey Peter, glad you enjoyed it, I know I got some golden nuggets from Mark’s Linkedin hacks.

    • Thanks Peter, I’m glad you enjoyed it.

  • This is a very informative one on one interview. Linkedin is the best social media site to use when starting out a business. Marketers and businessmen roam around Linkedin in order to gather leads and prospects. Linkedin is an amazing social media site. Won’t have a hard time on targeting prospects and getting leads. This article gave many ideas to try on Linkedin. Thank you for this post Kenny! And for interviewing Mr. Linkedin, Mark ☺

  • John Mellberg

    With happy clients I found it helpful to perform a follow up call making sure all is well. I then ask why they decided to do business with me. Once they given their positive answer, I then ask if they would be willing to pick of the phone and share their experience with me with someone who would benefit from my widget or services. If they don’t offer that persons follow up contact info, I then ask for it directly. Works for me :)

  • woodbeans

    Was bullet point #4 removed or just skipped?

  • Caz Mulcahy

    Would you ever use ‘campaign’ in your press release/ website to describe a corporate hospitality event or is that just language to refer to it internally?