The King of Social Media Speaks on Find the Edge. The latest episode of the podcast sees Kenny Goodman catching up with Gary Vaynerchuk, who explains the importance of building a community, and why you need to be constantly providing your audience with true value. He also explains the importance of

Find the Edge founder, Kenny Goodman, explains how you can boost your reputation by positioning yourself as a market influencer.

Reputation is everything in business – the old saying ‘it takes years to build and only seconds to lose…’ is totally true. So you have the choice of either leaving it to chance, or taking control and ensuring you can choose the image of your business that reaches your audience. A great w

How good would it be if you could rekindle the feeling you used to get as a kid on the rare occasions a letter dropped through the door with your name on it? With direct mail marketing, you can.

Getting to know your audience is one of the most important things you can do. Vague demographic groups, or stereotypes, aren't enough - you need to get into their heads and under their skin to gain an understanding of how they think and what motivates them. You can then create a buyer persona.

It’s estimated that the average person in the Western World is exposed to about 3,000 marketing messages every day - so it’s no wonder your target audience is building a natural resistance to sales speak.

The key to unlocking your content writing creativity is to simply find an effective way to remind yourself of the areas you are interested in. You then need to focus on effective content marketing.

Although many of the basic principles are similar, the techniques required to create engaging, magnetic content and get results have had to evolve..

The internet has ushered in a new era of transparency, and if you’re not open, the simple truth is you’re becoming increasingly irrelevant.

Kenny explains how introducing a level of scarcity into your marketing messages will grab peoples’ focus immediately, and can be so powerful that it can increase your sales conversions by 200% or more.